Diversity Mark trade PR Collateral by Belfast Agency Stenson Wolf

Public Relations For a Small Business. It Matters.

At a glance…

PR is not just for large corporations with hefty budgets anymore; it is equally useful for small businesses looking to establish themselves, build credibility, and thrive in your industry.
At Stenson Wolf we offer PR growth support as part of our joined up approach to help you elevate your brand to new heights.

Key Takeaways:

1. Why does PR matter for small businesses?

It shapes an image, builds trust, and fosters growth by increasing brand visibility and credibility in any competitive market. It also helps to connect your customers emotionally to your brand, product or service.

2. Is my business too small to see any benefit from professional PR help? 

No business is too small for professional PR. Small businesses can benefit from PR by boosting visibility, credibility, and competitiveness, with strategies adaptable to their unique needs and budgets.

What is Public Relations (PR) and what does it look like for a small business in Northern Ireland?

In essence, PR is the art of shaping how a business is perceived by its stakeholders, be it customers, investors, or the general public. 

For small businesses, PR is a dynamic approach that involves creating and maintaining a positive online presence, crafting compelling brand narratives, and using various communication channels to engage with the community. 

PR for small businesses isn’t just about self-promotion, it’s about building trust, establishing credibility, and differentiating themselves in a competitive marketplace.

Small businesses often employ PR as a means to stand out in the crowd. It looks like carefully crafted press releases, engaging blog posts, and active social media presence, stronger press relationships, and ultimately you in control of your story. PR for small businesses is a comprehensive strategy that helps them navigate the complex landscape of modern business, ultimately leading to increased visibility, customer trust, and sustainable growth.

Public Relations amplifies your message in the minds of stakeholders

Public Relations (PR) and Marketing for Small Businesses

Your competitors are likely taking their marketing seriously, but public relations is often overlooked as it feels too big of a step for many small businesses in Northern Ireland. To stay competitive and outperform your rivals, you must do more than the norm. 

PR helps you not only keep up with the competition but also stand out in a crowded market.

With advertising, it’s mostly a company themselves talking about how great they are. With PR, however, the power of third party endorsement is really where you reap the benefits! Ultimately, the latter is going to strike a chord with customers as it seems like a more reliable perspective.

Want to see it in Action?

Check out how Sam and Nikki’s multi-channel marketing and PR campaign filled the Grand Opera House for 6 shows. 

The results


ticket sale goal exceeded  


over 1.2 million impressions on social media for the campaign


new visitors to their website


increase in time on the Hunchback show page on the BOC website

Is it time to get ahead of your competition? 

In a nutshell, Public Relations for small businesses is one of many promotional options but it’s one that many don’t grasp – this could be the opportunity for your business to stand out. 

PR will boost your brand’s visibility, credibility, and reputation while helping you connect with your target audience. In a fiercely competitive business world where everyone is using social media and most are using email marketing, PR sets you apart and ensures you’re not only surviving but thriving. 

So, don’t underestimate the power of effective PR; it’s your key to success.

FAQsPublic Relations (PR) for Small Businesses:

1. Do small businesses need PR?

Yes, PR is a cost-effective way for a small business to establish brand recognition and engage with their target audience.

2. Why is Public Relations important for small businesses?

PR can build trust, manage your reputation, and create valuable connections with customers, ultimately contributing to your long-term success and competitiveness in the market.

3. What are the 4 main purposes of public relations?

1. Building and managing reputation
2. Communicating effectively
3. Preparing for and managing crises
4. Fostering relationships with potential customers and other stakeholders

4. Not sure how to start using PR when marketing your business?

Come and work through it with our team during a workshop session. 

Stenson Wolf - Joined up brand, web and marketing process

…Your Brand


…Your Marketing

Which should drive people to…

…A Proper Website

That makes it easier for your business to win…

…New Customers

Who will help to promote and strengthen your business.

Joined-up brand, web and marketing by Stenson Wolf

Ready to make 2024 the best year for your business…