There are many reasons why you might be considering working with a creative agency. But the most important job in any agency-client partnership is creating a strong platform for your future marketing success. The goal should always be to make sure that you don’t waste your time and money on ineffective marketing tactics. Whether you’re planning world domination or steady sustainable growth one thing is certain…
Successful marketing starts with a successful brand.
And building a successful brand means making sure that your business is strongly differentiated from your competitors. Your brand should instinctively position you in the mind of your target customers as the right choice for them.
Knowing you have the right message to attract the right customers will provide you with the confidence that your business can achieve great things.
Imagine the next time you meet someone at a networking event or identify a company you really want to work with, that you know exactly what to say to engage their interest and help them understand why they should consider doing business with you.
Wouldn’t you be more confident in reaching out to new potential customers?
Imagine that your advertising campaigns generate a response from the right customers and they click through to your website. They land on a website that speaks their language and makes it clear why your business is the right choice for them.
Wouldn’t you be more confident to invest in more marketing activities?
Instead of losing out on price to competitors, imagine knowing exactly the right words to use to remind the potential customer why choosing on price alone is a bad idea. You could scatter your sales conversations and proposals with messages that remind them why you are the right solution to their problem and worth the investment.
Wouldn’t you win more sales proposals than you currently do?
This is the flywheel effect in action and it’s where an agency should make the biggest impact in helping clients achieve their goals.
The flywheel is all about creating the momentum that will power your marketing success and help you grow your business.
It consists of four elements working together and building on top of each other to deliver results.
The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.
Peter Drucker
Customer
Your customers will shape the future of your business so build your brand with your ideal customers in mind. Rather than trying to be all things to all people, narrow your focus to those customers who give you the biggest chance of succeeding in achieving your goals.
When you have that customer in mind it becomes much easier to answer these questions:
- What problems are they trying to solve?
- What does success look like to them?
- What benefits does your product or service offer to them?
- What do they need to know in order to buy from you?
- Where can you
60 minutes to change your business!
Come talk to us before making your next big move.
Clarity
Your competitors will always provide your potential customers with many options that vie for their attention. Sometimes customers even get so overwhelmed by the options they choose to do nothing.
Helping your customer make the right choice depends on delivering your message in language that they understand and with clarity around “what’s in it for them?”.
A lot of businesses struggle to deliver clarity in their marketing because they haven’t worked through the first step of getting to know their target audience. They lack the knowledge to effectively communicate why their product or service matters to the target audience so they are easily ignored in the noise created in a competitive marketplace.
Remember, each stage of the flywheel builds on the success of the stage before.
A confused customer buys nothing
Creativity
You’ve got the right message for the right people, now it’s the time to execute creative marketing activities that get people to take notice of you and ultimately become customers.
It’s not enough to have pretty pictures, you need creative design that combines the words and pictures in the manner that will best achieve your business goals.
How, where and when your message is presented will go a long way to determine whether or not someone decides to invest time and money in finding out more about your business.
- The clarity you now have in your marketing will make it easier to produce advertising that will create a response in the right people. The best promotions speak clearly to their audience’s goals as well as being visually striking.
- Great design makes it easier for people to spend time on your website, it’s visually appealing and guides them where naturally to where they can get the answers they’re looking for and achieve there own goals.
- The quality of design at every point a potential customer interacts with your business sets expectations for the way you do business (as does poor design!). So your website matters,your advertising matters, the sign above the door matters, it all goes towards forming a picture of your business in your buyer’s mind and influences their decision making.
See it in action
Investing in a strong brand platform helped Zym attract additional investment, win new customers and be selected as a supplier for the UK’s Help To Grow scheme.
Confidence
Knowing that you look right and sound right to your target audience will give you the confidence to go out into the marketplace and invest in marketing activities that drive people to your website.
Because you know that your marketing and sales activities will be effective in clearly expressing why you’re the right choice for your target customer.
Additionally, you will know exactly what these customers need so you can build your operations and customer service around their needs, knowing that these happy customers will recommend you to their friends and colleagues.
Your target market is the customers who buy quickly, rarely ask for discounts and tell their friends about your offerings.
April Dunford
And the wheel turns…
The more you learn about your customers and what they need, and why they value what you do differently, the more you can clearly differentiate yourself from your competitors. The more confident you will be that customers will choose to work with you, so you’re confident you can invest in more marketing.
Your business will reap the rewards of the compounding effect as small wins build on top of each other and success becomes inevitable.
Sounds like hard work?
Yes, it can be challenging to get the flywheel turning, but that’s where an agency comes in. Bring an agency in for the initial heavy lifting.
They will help you narrow the focus to your target customers and create the messages that will help engage them. They will build the tools that create a marketing engine and they will advise on the tactics that will help you reach more of the target customers.
The right agency will help you get the flywheel turning and from there each turn becomes easier and easier, producing better and better results.
60 minutes to change your business!
Come talk to us before making your next big move.
You’ll receive clarity, direction and practical suggestions on how to move forward into your new chapter.