The Ebrington Hotel

AA Hotel of the Year 2024/25.

From the opening to their Hotel of the Year award win, we have been the trusted partner behind their visually stunning and customer-focused marketing.

Project Overview

Since partnering with The Ebrington Hotel, we’ve been the go-to marketing team for Fionnuala and her team, delivering creative campaigns and meeting every marketing need of this luxury hotel.

We are continuing our work with The Ebrington to ensure their promotional efforts continue to shine.

Web Design
Development
SEO
Copywriting
Photography
Video

The Ebrington Hotel branded by Belfast agency Stenson Wolf - Joined up Brand, web and marketing
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  • Brand

    The Ebrington’s unique blend of historical importance and modern luxury required a distinctive brand identity.

    We worked closely with Cecil and Fionnuala to understand their vision for the hotel. Being located on the historic Ebrington Square with views across the Peace Bridge, needed a strategy that would attract travellers and position it as the only choice for luxury stays in the North West of Ireland.

    We rolled out a brand that took inspiration from Cecil’s vision for the hotel and the unique blend of historic and contemporary design elements within the building itself.

    The Ebrington Hotel branded by Belfast agency Stenson Wolf - Joined up Brand, web and marketing
    Stylescape showing the brand development across a range of collateral and marketing channels
  • Marketing

    Our work with the hotel has been focused on elevating their brand and driving visitor stays. One of the chosen tactics to achieve this was through tailored email marketing campaigns. We helped grow the size of their subscriber list and increase direct bookings by offering special promotions and award-winning experiences.

    Our content creation, including campaign landing pages on their website and social media content, have showcased the hotel’s luxurious offerings, while professional photoshoots captured the unique ambiance and appeal of the location.

    Additionally, we provided ongoing marketing support, ensuring The Ebrington maintained a strong digital presence and continued to attract both local and international visitors.

    The Ebrington Hotel branded by Belfast agency Stenson Wolf - Joined up Brand, web and marketing
    The US is a big target market for the hotel
  • Paid Advertising

    Our Google PPC campaigns help the hotel get a competitive edge in the crowded hospitality market every single day.

    This targeted approach not only increases their visibility but also drives high-quality traffic to their website, resulting in a significant boost in direct bookings.

    We launched targeted advertising campaigns across Facebook and Instagram to promote the hotel, special offers and unique member benefits.

    These campaigns returned upwards of 18x (ROI) their initial investment.

    The Ebrington Hotel branded by Belfast agency Stenson Wolf - Joined up Brand, web and marketing
    Digital advertising has proved very effective in promoting the brand and driving bookings.

"Stenson Wolf has been a vital partner in our marketing efforts at The Ebrington Hotel. Their expertise and support has helped us not only increase our online visibility but also engage meaningfully with our customers."

Fionnuala McEldowney, Sales & Marketing Director

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  • Marketing
  • Brand
  • PR
  • Web