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Increase Sales with 3 Free and Easy Marketing Tips!

22 Feb 2024
More sales is right at the top of your priority list. That’s why we focus on lending a helping hand...Read More

andy@stensonwolf.com

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Increase Sales with 3 Free and Easy Marketing Tips!

More sales is right at the top of your priority list. That’s why we focus on lending a helping hand to local businesses that are reaching for the stars. 

We’ve got 3 easy tips that you can implement right now to give your sales a boost.

It’s hard to consistently stand out in today’s market, capture your audience’s attention and convert them into paying customers. But stress not! We’ve seen what works and what doesn’t when it comes to marketing to drive sales growth in Northern Ireland.

So, are you ready to boost your sales and achieve proper growth?
Let’s get started with our 3 tips for marketing success.

Utilise The Power of Targeted Messaging

Understanding Your Target Audience

To consistently use targeted messages that truly resonate, you need a proper understanding of your target audience.  

Start by brainstorming your thoughts on what they need from your product, how they buy it, how many choices they have and why would they choose you.

Consider the following steps:

  1. Define your target audience: Clearly identify who your ideal customers are, their age range, any overlapping interests or behaviours. 
  2. Pain points and desires: Dig deeper to uncover their pain points, challenges, and aspirations. What motivates them? What problems can your product or service solve for them?

Now you’ve got your thoughts and assumptions down on paper, research the industry with these notes at hand, did your gut feel and research come to similar conclusions?

If so, perfect! Let’s talk to them in the right way now. 

Tailoring Your Message

With a clear understanding of your customers, it’s time to created messages that speak directly to their needs and desires. Follow these tips to tailor your messaging effectively:

  1. Speak their language: Use the tone and words they use to address their pain points directly.
  2. Highlight the benefits: Focus on how you can solve their problems and fulfil their desires.
  3. Personalise: Whenever possible, personalise your messages to create a sense of connection and relevance. 

The Importance of a Proper Business Website

First Impressions Matter

Did you know that 80% of consumers will research a company online
before making a purchase decision.

(Source: HubSpot)

Your website is likely the first point of contact with your potential customers. A website comes in many different shapes and sizes but you must have a website that makes a positive and memorable first impression whilst establishing credibility and trust.

We believe placing your website at the centre of all marketing efforts allows you to control how potential customers research more about your industry, and how YOUR business helps them and not your competition. 

 “Your website is the hub of your online presence.
Make it compelling, and let the spokes of your marketing channels lead customers right to your doorstep.” 

Neil Patel

Is your website playing the role it should be in your business growth or is it lagging behind your ambition? 

Harnessing the Power of Email Marketing

Yes, email marketing can be a great marketing tool, it can also be a time sink that does more harm than good so follow the tips below to avoid any pitfalls. 

3 steps to make email marketing work for you 

  1. Define Your Email Marketing Goals

Do you want to increase sales, nurture customer loyalty, or promote new products?
Identifying your goal will shape your email marketing strategy and ensure you & your team stay focused on achieving it.

  1. Sign Up for a platform 

We recommend Mailchimp, it is a leading email marketing platform that suits the needs of most small-businesses.

They offer a range of plans, including a free option that allows you to start with up to 1000 monthly emails. Upload your email list and add any useful tags to your contacts. They will help with all GDPR requirements.

A good starting point for tag management could be: ‘Leads’ & ‘Customers’ then you can expand from there as you get more comfortable with the platform. 

  1. Seek Expert Template Design

To truly make an impact with your email marketing, investing in a template designed by a professional can elevate your brand and captivate your audience but most importantly save you stress and time.  

Recommendation: Make a small investment and trust someone who knows the platform and understands your goals to create a professional template – it will save you hours and a headache. 

Wrap up

In this article, we’ve discussed 3 easy and free tips to help ambitious business owners supercharge their business growth through our Joined-up brand, web and marketing approach. 

  1. Tailor your messages to speak to your right-fit customers, address their needs, and highlight the benefits of your products or services.
  2. Building a website that wins over your customers is essential. It creates the right first impression, establishing credibility and trust, while making it easy to buy from you.
  3. Email marketing for new or existing customers. Get a ‘Proper’ template that is fit for the job and give this one a go yourself.

If you aren’t sure where to start, we offer marketing support to businesses across Northern Ireland. Just fill out the form here and Sam will be in touch to set up a quick chat to see how we can help.