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Unlock your Money-Making Potential: Why Your Business Needs a ‘Proper’ Website as part of a joined-up approach to marketing!

22 Feb 2024
Simply, having a Proper website is a key tool to unlocking your business’s money-making potential.  With being a Northern Ireland-based...Read More

andy@stensonwolf.com

Mourne Holidays - example of a proper website designed and developed by Stenson Wolf
Mourne Holidays - example of a proper website designed and developed by Stenson Wolf

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Unlock your Money-Making Potential: Why Your Business Needs a ‘Proper’ Website as part of a joined-up approach to marketing!

Simply, having a Proper website is a key tool to unlocking your business’s money-making potential. 

With being a Northern Ireland-based marketing agency with quite a few years of experience, our team at Stenson Wolf get ambitious local businesses to a stage where marketing is consistent with a ‘Proper’ website that is backing up and converting all of these marketing efforts.

You’re thinking, ‘it’s a website it can’t be that important’…  Well, let’s start by acknowledging the power of first impressions. 

Visitors form judgments about a business within 0.05 seconds of landing on its website.

Human-Oriented Technology Lab

Those crucial moments will make or break a potential customer’s decision to do business with you. Don’t leave it up to chance.

Tip 1: Make sure your homepage looks the part!  

Win the first battle. Nail your homepage.

The power of a visually attractive homepage speaks for itself. It captivates visitors’ attention and builds trust in your business from the very first click. Your website should be designed with your customers needs at the forefront – building your credibility, reliability, and a commitment to excellence.

But all with the goal of setting you apart from the competition. 

Who doesn’t want that? 

But it’s not just about appearances. Your website’s user experience is equally important in keeping visitors engaged and turning them into loyal customers. Broken links, confusing menus, unstructured content – are all absolute killers to be avoided. 

Think about it – have you ever been frustrated
with a website that was difficult to navigate or
taken ages to load?

Your potential customers feel the same way.

Avoid the dreaded 404 Errors – check all your links are connected.

Lead customers through your website 

So, it’s time to delve into the impact of engaging your customers and keeping them that way! 

Incorporating easy-to-understand navigation and clear calls-to-action will make a significant difference in capturing and retaining your audience’s attention on any website.

In this era of smartphones and iPads, it’s essential to create a website that seamlessly adapts to different screen sizes. Your customers are browsing on the go, and if your website isn’t mobile-friendly, you are losing their interest before they even give you a chance.

Simply by ensuring your website is mobile-friendly, you open the doors to a wider audience. After all, convenience and accessibility are key for keeping visitors engaged and enticing them to become loyal customers.

Tip 2: Honestly review and improve your website on mobile – Need help?

Look to simplify navigation and optimise for mobile devices to create an enjoyable journey for your visitors that makes sense. Don’t overcomplicate this and give them clear directions to your key products or services.

Convert cold traffic to high-value customers 

If you have put in place tips 1 & 2, you will have made great progress towards putting your business on the track to success and achieving your goals.  

So, how can you maximise your website’s conversions? 

Tip 3: Improve the conversion rate of your website. 

  1. Clear Calls-to-Action (CTAs)
    Guide your visitors to the desired action with compelling and prominently placed CTAs. Use action-oriented language, such as “Buy Now,” “Sign Up Today,” or “Get Started,” to encourage immediate action.
    Don’t rely on assumptions, make the next step you want your customer to make unmissable.  
  1. Streamlined Checkout Process
    If you’re selling products or services online, make sure your checkout process is user-friendly and hassle-free. Simplify form fields, provide multiple payment options, and offer a secure and trustworthy payment gateway to instil confidence in your customers.
  1. Social Proof
    Customers are more likely to buy when they see that others have had positive experiences with your business. Use written or video testimonials, reviews, and success stories on your website to build trust and credibility.

The 3 Tips Quickly Reviewed

  1. Make your homepage Rock
  2. Focus on your website’s mobile experience
  3. Traffic to leads conversion strategies
    – Proper Calls-to-Action
    – Improved Checkout or enquiry process
    – Display social proof & ask for reviews. 

Now, armed with these insights, it’s time to take action and unlock the full potential of your business. 

If you need help along the way, we offer marketing support to businesses across Northern Ireland. Just fill out the form here and Sam will be in touch to set up a chat to see how we can help.